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DETC to exhibit at VR World 2017 to show how immersive technologies could revolutionise the automotive industry

Tim Watt 0 Comments

At next week’s VR World 2017, The Digital Engineering and Test Centre (DETC) will demonstrate some advanced VR capabilities and showcase collaborations with affiliate partners to highlight the potential of applying immersive technologies to the automotive industry.

Its experts will also be available to discuss the benefits of affiliation and raise DETC’s profile at Europe’s leading event addressing the impact of Augmented, Mixed and Virtual Reality beyond gaming.

Kevin Rampersad (DETC’s Research Manager – Manufacturing Processes) and the outreach team will be on stand G12 demonstrating tools that will enable visitors to interact within car designs or customisation environments, to highlight the potential for immersive technologies for bridging the gap between the digital and engineering sectors.

DETC looks forward to exchanging new ideas and technologies around the huge opportunities presented by the global automotive market, as well as assisting cross-sector transfer of digital innovations.

“We want to show how AR and VR applications can be utilised throughout automotive and manufacturing organisations to extend the lifecycle usage of design and manufacturing 3D CAD”, commented Kevin Rampersad ahead of the show.

DETC was founded almost two years ago to develop and promote state-of-the-art digital tools to speed up the automotive product development process.

It also operates as a helpful resource for the automotive sector, connects the Here East development to London’s wider digital economy, and acts as a ‘catalyst’ for digital engineering innovation.

The vision is to halve the time and cost whilst doubling the value of the development and validation of advanced propulsion systems.

About VR World 2017

Now in its second year, VR World 2017 is a two day conference and exhibition focused on Augmented, Mixed and Virtual Reality and its impact beyond gaming. The show is on 16 and 17 May at Olympia Central, Hammersmith Rd, London W14 8UX – both days from 08.30 to 18.00.

Come see us at stand G12 to exchange ideas and opportunities in automotive immersive technologies

The DETC stand will include three demonstrations:

  • A customisable vehicle in VR demo – showing in high resolution a realistic view of how choices of colour and accessories will affect the look of a vehicle in VR.
  • A showroom of the future: a customisable space showing the effects of different lighting conditions using VR.
  • Gravity Sketch intuitive multi-platform 3D creation tool. It offers a new approach to automotive design for the masses. Users can create amazing 3D models, scenes, and art work in a fun and intuitive way, and can take models out of the VR scene for importing directly into a game or another design or CAD tool.

DETC will also showcase technologies and capabilities that could cross-fertilise ideas to and from, for example, gaming and construction, into high-end automotive engineering and manufacturing.

We will be joined by our affiliate Majenta Solutions, the Building Information Management (BIM) and CAD consultancy, software, training and data services solutions company. Majenta will be showcasing some recent architectural projects inside a VR environment.

According to Kevin, “BIM is becoming the standard for construction projects, for how architects work inside a construction space. DETC was partly set up to encourage cross-sector applications of digital technologies, and design disciplines used in construction could also have knock-on effects to speed up processes in the automotive sector.”

Separately, Brian Waterfield, Virtual Reality and High-End Visualisation Technical Lead at Jaguar Land Rover (another DETC affiliate company) will present on the role of VR, AR and MR in product design and development in the Innovation Theatre at 10.00 – 10.20, on 17 May 2017.

Please navigate to stand G12. We look forward to finding out about your activities, ideas, and help direct you to new and exciting opportunities for your business.

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